Website Lead Calculator

Does Your Website Get As Many Leads As It Should?

Find out if your website generates enough business opportunities based on industry averages.

Use the calculator on the right to measure your company's web presence against averages. The calculator will tell you:

  • How your website compares with B2B averages
  • How many new contacts you should be getting monthly based on your website traffic
  • Some recommendations for getting more contacts from your website based on patterns we've observed during the evaluation of hundreds of websites

Calculator


Less than 20% of those surveyed are generating the leads they could be. How effective is your website?

Your website falls below industry benchmarks.

Based on our industry benchmarks, your website isn’t sufficiently converting visitors to contacts. There is an opportunity to add more opportunities to your sales funnel using your website. Read below for more details.

Based on your website traffic over the last 30 days, you should be getting between and new business opportunities from your website on a monthly basis.

Your results fall short of industry averages based on data from our evaluation of hundreds of websites. You're missing a significant opportunity to tap into a new pipeline of business opportunities.

There are two methods you should consider to get more sales opportunities from your website:

  1. Get more visitors: Use paid online advertising or search engine optimization to get more visitors will net you more new business opportunities. One caveat: if you're not getting leads from your website now, getting more website visitors probably won't get you more inquiries.
  2. Convert more visitors to contacts: This is the preferred method. Improving the content/informational value of your website and allowing visitors to download information in exchange for contact information will give you more personally-identifiable contacts. For more, please watch the video here.

Based on patterns we've seen over the years, your business could gain more awareness with better marketing, and it could attract more business opportunities by having a website that is intentionally built with lead generation in mind.

Your customers are leading more digital lives, and research purchasing options online. Your website isn't aligning with customer expectations at this point. 

If you were to choose to enlist our help with this problem, we'd likely recommend some mix of the following:

  • Make sure you're attracting enough potential customers to your website by optimizing your website for phrases your ideal customers are searching for and potentially paying for online advertising to amplify your results.
  • Set your website up to capture more leads. There's both an art and a science to this. You probably have only one contact form on your website, and fewer and fewer people are filling out that form for fear of being hounded by a sales person.
  • Hook your website up to a CRM so you can track sales leads, route them to the right people without human intervention, and gain some lead intelligence before reaching out to them.

Thanks for stopping by the website. We've got quite a bit of free advice on digital marketing trends in our blog, and if your company needs assistance, you can also contact us to ask a question or get help.

Email Me These Results

Your website is performing at an average level, and there's opportunity for improvement.

Based on our industry benchmarks, your website is marginally effective at converting visitors to contacts. There is an opportunity to add more opportunities to your sales funnel using your website. Read below for more details.

Based on your website traffic over the last 30 days, you should be getting at least between and new business opportunities from your website. Your website falls within that range.

Your results are typical of results we see for B2B companies. Typical results aren't good, however -- your business is just keeping pace with other companies. 

There are two methods you should consider to get more sales opportunities from your website and gain ground on your competitors:

  1. Get more visitors: Use paid online advertising or better search engine optimization to get more visitors will net you more new business opportunities. Since you're getting leads from your website now, getting more website visitors probably will get you more inquiries.
  2. Convert more visitors to contacts: This is the preferred method. Improving the content/informational value of your website and allowing visitors to download information in exchange for contact information will give you more personally-identifiable contacts. For more, please watch the video here.

Based on patterns we've seen over the years, your business could gain more awareness and capture more leads, and it could attract more business opportunities by having a website that is intentionally built with lead generation in mind. You've likely gone down that road, but you're not maximizing the potential of the website yet.

If you were to choose to enlist our help with this problem, we'd likely recommend some mix of the following:

  • Make sure you're attracting enough potential customers to your website by optimizing your website for phrases your ideal customers are searching for and potentially paying for online advertising to amplify your results.
  • Set your website up to capture more leads. There's both an art and a science to this. You probably have only one contact form on your website, and fewer and fewer people are filling out that form for fear of being hounded by a sales person.
  • Hook your website up to a CRM so you can track sales leads, route them to the right people without human intervention, and gain some lead intelligence before reaching out to them.

Thanks for stopping by the website. We've got quite a bit of free advice on digital marketing trends in our blog, and if your company needs assistance, you can also contact us to ask a question or get help.

Email Me These Results

Congratulations, your website is effective at generating inquiries.

Based on our industry benchmarks, your website is effective at converting visitors to contacts. Because you’re having success converting strangers to contacts, there is an opportunity to use your website to collect behavioral data on your contacts, helping your sales reps sell more effectively. Read below for more details.

Even though your website excels at converting visitors to contacts/inquiries, there are likely still opportunities to get more.

There are two methods you should consider to get even more sales opportunities from your website:

  1. Get more visitors: Use paid online advertising or search engine optimization to get more visitors will net you more new business opportunities. One caveat: if you're not getting leads from your website now, getting more website visitors probably won't get you more inquiries.
  2. Convert more visitors to contacts: This is the preferred method. Improving the content/informational value of your website and allowing visitors to download information in exchange for contact information will give you more personally-identifiable contacts. For more, please watch the video here.

Based on patterns we've seen over the years, you’ll also want to focus on converting more of those leads to sales opportunities. Companies that do this well have websites that are connected to CRM systems via a marketing automation platform.

This arrangement of technology allows you to not only have a contact list, but to see when individual contacts visit your website, open an email, click an email, open a document you send them via email, and more. This data is passed to your CRM via marketing automation. Marketing automation systems can score leads based on their behavior and prioritize sales leads for your reps so they spend time on the most qualified opportunities.

If you were to choose to enlist our help with this problem, we'd likely recommend some mix of the following:

  • Hook your website up to a CRM so you can track sales leads, route them to the right people without human intervention, and gain some lead intelligence before reaching out to them.
  • Create middle and bottom of the funnel content for sales reps to send to prospects to "warm them up" and further the sale.
  • Create a lead tiering system to prioritize leads so your sales team focuses on opportunities with a high likelihood of a sale.
  • Create a nurturing program for lower tier leads that require more time and information in order to qualify them further.

Thanks for stopping by the website. We've got quite a bit of free advice on digital marketing trends in our blog, and if your company needs assistance, you can also contact us to ask a question or get help.

Email Me These Results

Congratulations, your website is bringing in new contacts effectively.

Based on our industry benchmarks, your website is effective at converting visitors to contacts. Because you’re having success converting strangers to contacts, there is an opportunity to use your website to collect behavioral data on your contacts, helping your sales reps sell more effectively. Read below for more details.

You either have an effective digital marketing program in place, a website that’s more than a brochure, or you’re in a highly-specialized industry niche. There are still opportunities for improvement, though.

Companies like yours that get greater than 1.6% of visitors as sales opportunities have a thriving digital presence and a healthy sales pipeline. They see measurable, predictable revenue from sales opportunities originating from their website, and their companies are growing simply as a result of having a website that regularly brings in business opportunities.

For your company, conversion rate is not a problem. Instead, you’ll want to focus on converting more of those leads to sales opportunities. Companies that do this well have websites that are connected to CRM systems via a marketing automation platform.

This arrangement of technology allows you to not only have a contact list, but to see when individual contacts visit your website, open an email, click an email, open a document you send them via email, and more. This data is passed to your CRM via marketing automation. Marketing automation systems can score leads based on their behavior and prioritize sales leads for your reps so they spend time on the most qualified opportunities.

If you would like to use your website to inform the sales process, we provide a customized audit to identify how you can get more sales from your online presence. If you’d like more information on this audit, please fill out the form below and Rick Whittington, our digital strategy expert, can answer your questions or assist with your audit.