CMOs and business owners are looking harder than ever at how their website can, and should, be working for them. But, converting a website from what has typically been an online brochure "check off" item into a lead generation machine can seem daunting.
This 19-page eBook contains learnings from over 5 years of experience creating lead-generating machines, and will show you in detail the steps you can take to improve the number of leads you get from your B2B website.
- How to start planning and being intentional about lead generation
- Attract more qualified prospects to your website
- Make small changes that will improve success rates
- The role of marketing analytics in improving your website
Download this free eBook by filling out the form to the right.