CMOs and business owners are looking harder than ever at how their website can, and should, be working for them. But, converting a website from what has typically been an online brochure "check off" item into a lead generation machine can seem daunting.
This eBook contains learnings from over 8 years of experience creating lead-generating machines, and will show you in detail the steps you can take to improve the number of leads you get from your B2B website.
- How to start planning and being intentional about lead generation
- How to attract more qualified prospects to your website
- How to make small changes that will improve success rates